Marcellus Webinar with Titan MD, C.K. Venkataraman on his book “The Tanishq Story”

In 1994, Titan – the market leader in India in manufacturing quartz watches - ventured into the world of jewellery retailing. Over the next three decades, Titan’s jewellery brand “Tanishq” went on to become the largest and the most trusted jewellery retailer in the country. Tanishq transformed the jewellery industry in India by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. However, ‘The Tanishq Story’, as narrated by Titan’s MD, CK Venkataram in his book, was not smooth not least because the division made consistent losses in its early years and was on the brink of being shut down.

How did Tanishq go on to build a market leading franchise? How did Titan’s share price compound over 2000-fold in 20 years?

Join us on a webinar with C.K. Venkataraman as he winds back the clock and tells us the story of this extraordinary brand.


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