Скачать или смотреть Tickling Sharks with John Elkington | Volans Book Club

Sustainability is going mainstream — but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed?

In his 21st book, John draws on his half a century of experience to explain how a series of societal pressure waves have helped transform business, markets, and ultimately, capitalism. He explains how he came to “tickle” the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.