Скачать или смотреть How Advertising Became Brand: Dennis Ryan on Story-Driven Strategy

Advertising is having a midlife crisis—and Dennis Ryan has lived every era of it. From Super Bowl spots and Hollywood DPs to vertical TikToks and B2B chef-influencer campaigns, Dennis breaks down how “ads” slowly morphed into “brand” and why story-first strategy is still the only thing that works.

In this episode, you’ll join hosts Patrick Rooney and Craig Fisher and learn how to:

Build strategy as story
Why “strategy is story” — and how a clear narrative spine keeps creative, media, product, and sales marching in the same direction instead of spinning in channels.

Move from ads to experiences
How we ended up in a “post-advertising” era where brand feeling now travels through apps, social feeds, and IRL moments more than 30-second TV spots.

Design modern teams that actually ship
What today’s pods look like (creative + social + dev + SME) and how to keep them tight with agile rituals and a single brand narrative.

Make B2B influence not boring
The story behind chef-creator programs like McCain Mini Mashers—and why focusing on the right 400 buyers beats shouting at 40 million.

Stop paying for “safe” creative
Why dull B2B work is actually the most expensive choice you can make, and how memorable ideas 10x your media spend.

Respect the platforms (and the scroll)
Vertical-first, giving viewers breathing room, why pre-roll is still broken, and how to embrace TikTok’s “entertain me, then ask” cadence.

Steal from stand-up comedy
Timing, reaction beats action, one clear CTA—plus Dennis’ lessons from open-mic nights, Second City, and SNL-style writer’s rooms.

About our guest – Dennis Ryan
Dennis Ryan is an award-winning creative leader behind national brand work across CPG and B2B. He’s known for building idea-centric teams that turn attention into pipeline, and for helping legacy “TV-first” shops evolve into digital, social, and influencer-driven brands.

Who this episode is for:
Agency leaders, B2B CMOs, creative directors, and anyone trying to evolve from campaign-first thinking to brand-led, influence-powered growth.

🛠 Brought to you by TalentNet Media & MahaloHub

TalentNet Media
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding—helping companies build pipelines, fix broken funnels, and modernize how they attract talent.
Learn more: https://talentnetlive.com

MahaloHub
For marketers looking to amplify campaigns with high-impact video content, MahaloHub is an end-to-end storytelling and intelligence platform. Invite, capture, edit, and distribute authentic video stories across all your digital channels—from one intuitive dashboard.
Explore MahaloHub: https://mahalohub.com

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OnAgency is the weekly podcast about the business of the business for marketing and digital agencies—pulling back the curtain with leading agency minds on how they got here, what’s working now, and where the industry is headed next.