Скачать или смотреть Media Buying for iGaming Operators: Expert Tips from PropellerAds’ Renz Gonzales

Discover how strong "advertising" and "digital marketing" initiatives are driving growth for various online brands, including their expansion into finance and crypto sectors.

We spoke with Renz Gonzales from PropellerAds at SiGMA Central Europe in Rome! 🇮🇹
Renz first reflects on the Ace Alliance Aero Privé Roma event, highlighting the relaxed, social atmosphere and the "magnificent" helicopter rides that prioritized connection over immediate business.

Turning to industry trends, Renz confirms that media buying is no longer secondary. Five years ago, operators relied heavily on affiliates, but now most major brands have internal media buying teams to diversify their traffic and boost revenue. PropellerAds supports this by helping brands integrate attribution and optimize campaigns.

Looking ahead, expect more focus on iGaming, alongside growth in e-commerce and finance brands, as visibility remains key in the regulated space.

#PropellerAds #MediaBuying #PlayerAcquisition

SiGMA World Central Europe event coverage is brought to you by Vegas Legends.

Subscribe for more exclusive interviews and iGaming insights from top industry innovators!