Webinar: Building A Business Case For Content Operations featuring Mark Kelley

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn:

Why you must understand the connection between the proximity of
ContentOps to revenue
How to position your business case for maximum success
When to consider the role of generative AI when seeking funding for ContentOps

Check out more resources about the business value of content operations on our page here:
https://www.scriptorium.com/webinar-r...

About Sarah O'Keefe: Founder and CEO of Scriptorium. Driven by learning and exploration, O'Keefe takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.
LinkedIn:   / sarahokeefe  

About Mark Kelley: As a sales leader in consulting firms over the last 10 years, Kelley has helped sell and deliver $350M of services related to digital strategy, customer experience, and content management. He is currently the Head of Growth at Oshyn, a DXP implementation partner serving enterprise clients and creative agencies.
LinkedIn:   / markwkelley  

Full video transcript: https://www.scriptorium.com/2024/02/b...