Storytelling is the secret sauce for food and beverage brands craving real connection.

When you share the “why” behind your brand—whether it’s the locally sourced ingredients, the traditions that inspire your recipes, or the passion behind every brew—you turn your audience into loyal fans. People don’t just want a product; they want to feel part of your story. So, let them taste your journey one post at a time.

#socialmediamarketing #foodbrands #digitalstorytelling

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ABOUT ME

I’m Giovanni. I’ve spent over 20 years in digital storytelling, blending traditional methods with (more recently) generative AI to enhance brand engagement in the outdoor lifestyle, food, and beverage sectors. The projects I've worked on have received awards from Ad-Age, The Emmys, The Shorty Awards, The Telly Awards, and The Webby Awards for my social media strategy and content creation work.

I developed Topo Chico's brand voice and launched it in the USA in 2012. I guided it through its acquisition by Coca-Cola and beyond, showcasing my ability to help brands navigate change. I've created engaging content for Frito-Lay's internal videos, introduced Costa Coffee to the US market, and managed its social media presence. I've also collaborated with food & beverage brands like Red Bull, Grady's Cold Brew Coffee, Tia Lupita Foods, and Tender Belly Bacon, helping them connect with their audiences through compelling stories. My work highlights the power of authentic storytelling to build strong connections.

As the digital landscape changes, I'm shifting my focus to outdoor adventure, recreation, and overland travel. I believe in the power of nature and adventure to inspire and unite communities. I'm developing strategies for brands in these sectors, drawing from my extensive background in broadcast TV production for hunting, fishing, travel, and music documentaries.

I turn social media into genuine connections and community-building platforms where brands and consumers share meaningful stories.

THE YELLOWRIG

The YellowRig is my trusted overlanding vehicle, a 1997 Toyota 4Runner SR5 with over 255,000 miles. Kitted as a somewhat inconspicuous camper, it features a kitchen and sleeping accomodations, perfect for off-grid adventures. This versatile rig is my production vehicle for all my travel adventures and content creation trips, enabling me to explore everywhere, from urban city centers to small-town America and remote destinations, and capture the essence of outdoor living.

The YellowRig is made possible by ATOTO Car Stereos, Atturo Tires, Blue Ridge Overland Gear, Bodega Coolers, Devos Outdoor, Discount Tire, Fittipaldi Wheels, Maaco Auto Body, OnX Offroad, Pelican Cases, RAM Mounts, Renogy, RotopaX, and Topo Designs.

CONTENT CREATION KIT

Cameras: iPhone 15 Pro Max, Insta360 One RSRS 1-Inch Edition, Insta360 Go 3, and a DJI Mini 4 Pro Drone.

Support: Moza Slypod Pro and Manfrotto monopods, tripods, & light stands.

Audio: Rode mics & Zoom recorders.

Lighting: Aputure, Devos Outdoor, & Godox lights.

Editing Station: Apple M2 12.9" iPad Pro (WiFi, 1 TB TB)...
At home: paired with a Dell 34" Super-Wide Screen Monitor, CalDigit TS3+ Hub with Samsung T7 4TB SSDs for extra storage, Apple Magic Keyboard, and Apple Magic Mouse;
On the road: paired with a Samsung T7 4TB SSD for extra storage, Apple Smart Keyboard Folio, and an Apple Pencil.

Editing Software

Video: Apple's Final Cut Pro X, CapCut, and DaVinci Resolve for mobile and desktop video editing;
Photos: Darkroom and Snapseed;
Audio: Apple Logic Pro.

Gear Storage: Blue Ridge Overland Gear, Pelican Cases, and Topo Designs packs & bags.

Media Storage: Samsung T7 & T5 external SSDs, Western Digital Red Pro NAS internal hard drives for local archiving, and a 12 TB TB Apple iCloud plan for file syncing across devices and long-term archiving.

For the final touch, I create music and SFX or source them from platforms like Audiio.com, Birocratic.com, Lens Distortions, Moods Sound Design, and Tropic Colour to breathe life into my content.

Let's connect and create something epic together!
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#3rdgen4runner #4runner #contentcreation #shotoniphone #socialmedia #t4r