Скачать или смотреть Start Up To Scale Up: From influencer to CEO- Aanam Chashmawala's journey with 'Wearified'

From blogging in the early 2010s to launching her beauty brand 'Wearified', Aanam Chashmawala’s journey is equal parts inspiring and honest. In this exclusive conversation, she opens up about how she broke into a male-dominated industry, why "suitability" in beauty is outdated, and the hard truths about bootstrapping a business in a saturated market. She also shares her unfiltered takes on influencer culture, entrepreneurship, motherhood, and the future of beauty in India.

Tune in for raw insights, business lessons, and the BTS of Wearified's journey—from the first lipstick to winning beauty awards.

Chapters of the full conversation:

00:00 - Introduction
00:28 - Facing gender bias while launching a beauty brand
01:18 - Meet Aanam Chashmawala & Wearified’s backstory
02:10 - Evolution from blogger to founder
03:37 - Why she started Wearified
05:24 - Challenges with Indian weather & international formulas
06:43 - Building Wearified with her husband
08:21 - Separating creator identity from brand ownership
09:07 - Marketing dosages & formulation myths
10:36 - Skincare advice: Go to a dermatologist
13:24 - Indie brands vs. big brands in India
15:03 - Rise of Indian beauty expos & ingredient sourcing
16:02 - Shade ranges and consumer education gaps
19:47 - What Wearified stands for
21:35 - Prioritising medium to deep shades
23:00 - Wearified’s return customers & product loyalty
24:48 - What’s next for Wearified
26:30 - Balancing motherhood & work
28:11 - Daily vlogging & creator consistency
29:26 - Handling criticism & hate online
30:37 - Staying relevant in a crowded creator economy
33:00 - Biggest challenges building Wearified
34:42 - Thoughts on investors and growth
35:56 - Purpose-driven brand building
37:00 - Rapid Fire: Firsts & Favourites
43:17 - Pet peeves, beauty myths & personal hacks
45:05 - Advice to new entrepreneurs
46:45 - Dealing with doubt in a saturated market
49:50 - Staying honest in product reviews
50:26 - Long-term vision for Wearified
51:11 - Will AI shape beauty?

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