Starting a Community College and Marketing It with Elise Michaux

Elise Michaux, the Marketing and Communications Director at Erie County Community College of Pennsylvania, joins FYI host Gil Rogers to talk about her unique experience in establishing a new institution during a time when many are closing. The challenges and also some of the unexpected benefits of being able to form everything from scratch.

Their discussion covers the importance of supporting the local community, developing a distinctive campus voice, and creating processes with the student at the center. Elise emphasizes the value of authentic student testimonials in marketing, avoiding traditional and often sterilized messaging, and adapting to meet current workforce needs and market demands.

They go over a compelling personal narrative about a student and how different places in Higher Ed would use the student’s story. Tune in for a compelling conversation about challenges, successes, and innovative strategies in Higher Education marketing and communications.