Скачать или смотреть Step-by-Step: How to Setup Performance Max Campaign in 2025

How to Setup Performance Max Campaign in 2025

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Setting up a Performance Max (PMax) campaign in 2025 involves leveraging Google's latest updates to its automated campaigns that aim to maximize performance across all of Google's advertising channels (Search, Display, YouTube, Gmail, and Discover). Here’s a step-by-step guide to setting up your PMax campaign effectively:

Step 1: Access Google Ads
Log into your Google Ads account.
In the left-hand navigation, click on Campaigns and then click the blue + New Campaign button.
Step 2: Choose a Campaign Objective
Select the most relevant objective for your campaign:

Sales: For direct online, in-app, or in-store purchases.
Leads: To drive form submissions, signups, or other inquiries.
Website Traffic: To bring users to your site.
Local Store Visits & Promotions: To drive visits to physical locations.
Product & Brand Consideration: To increase awareness and interest in your offerings.
If none of the objectives apply, select Create a Campaign Without a Goal’s Guidance.

Step 3: Select Campaign Type
Choose Performance Max as the campaign type.

Step 4: Configure Settings
Set Budget and Bidding:
Define your daily or monthly budget.
Choose a bidding strategy:
Maximize Conversions or Maximize Conversion Value.
Optional: Set a Target ROAS (Return on Ad Spend) if your focus is revenue generation.
Campaign Settings:
Networks: PMax automatically utilizes all Google channels.
Location: Select the geographic targeting (specific countries, regions, or radii).
Languages: Set the primary language of your audience.
Start and End Dates: Optional, but important for time-sensitive campaigns.
Step 5: Create Asset Groups
Performance Max campaigns use Asset Groups instead of traditional ad groups. Here's how to set them up:

Provide a Final URL: Enter the landing page for your campaign.
Upload Creative Assets:
Images: Include various sizes for Display ads.
Videos: Provide high-quality videos (Google may auto-generate one if you don’t upload).
Headlines (up to 5): Write concise, attention-grabbing titles.
Long Headlines: Provide extended headlines for more detail.
Descriptions (up to 5): Add compelling text to complement the headlines.
Call-to-Action: Choose or allow Google to automate.
Audience Signals (Optional but Recommended):
Define your ideal customer profile using:
First-party Data: Upload customer lists.
Custom Audiences: Target by specific keywords, website visitors, or interests.
Demographics: Refine age, gender, income, etc.
Step 6: Add Extensions
Include ad extensions for enhanced visibility:

Wait 2–3 weeks to let Google’s algorithm learn.
Check key metrics like impressions, clicks, conversions, and ROAS.
Refine Assets:

Regularly update creative assets based on performance.
Use high-quality visuals and clear messaging.
Use Data Insights:

Check the Insights Tab for audience and performance trends.
Adjust audience signals or budgets based on findings.
A/B Testing:

Run experiments with different asset groups or target ROAS settings.
Why Use Performance Max?
Automation: Google’s AI optimizes for the best possible performance.
Omnichannel Reach: Engages users across multiple platforms.
Easy Setup: Consolidates campaign management into one workflow.
With these steps, you’re ready to make the most out of Google Ads Performance Max campaigns in 2025! Let me know if you’d like help with further customization.










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👉Disclaimer ---

Video is for educational purpose only.Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.This YouTube channel does not provide financial advice. There is no guarantee, that you will be able to generate income, by using the ideas mentioned in this video.