Скачать или смотреть Isetann Mall | Recto, Manila

Isetann Department Store, Inc., founded in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy, operates five shopping centers in Metro Manila, Philippines, employing around 2,000 people. The company evolved from Joymart, a smaller supermarket chain. Isetann's first mall, Isetann Cinerama Recto, opened in 1988 on the site of the former Roman Super Cinerama, which burned down in the 1970s. This mall, known for movie screenings, is strategically located near major train stations.

The company expanded in the 1980s with branches in Cubao (1985) and Sta. Mesa (1989), known for their distinct orange and green branding. Isetann is famous for its marketing promotions, including celebrity events, cooking competitions, dance contests, and beauty pageants. Celebrities such as Marian Rivera and Xian Lim have appeared at Isetann events.

In 2019, Isetann was temporarily closed by the Philippine government for operating beyond its business permit, misrepresenting its business area, and having an inaccurate number of employees. The mall reopened after settling a ₱2,000,000 tax deficiency and obtaining proper permits. The company also agreed to comply with regulations, including banning the sale of secondhand mobile phones.

Isetann continues to be a prominent retail operator, combining traditional values with modern retailing systems, and remains a beloved shopping destination for many Filipinos.


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