Скачать или смотреть Your Buyers Gossip with LLMs! So, What Should You Even Optimize For?

Add a FAQ widget.
Create alternative-to blogs.
LLMs...? SEO...? AIO....? AI mode....? Apparently all different!

If you rely on traffic and being found, the last year has been an existential crisis.

Bad news --- The AI bubble may burst... But search has shifted, fundamentally, for good.

Silver lining -- Those who pay attention and experiment are starting to detect early patterns.

Not a rigid framework. One hasn't evolved yet. But how to think about LLM optimization is gaining clarity.

In this session, we have two people who see more and better than the average poster on LinkedIn. Ishaan Shakunt of Chosenly was talking about contextual prompts before it was trendy to do so.

Alex Birkett of Omniscient Digital came up with the term "Surround Sound" - incidentally one of the only traditional SEO levers that fits even better in a world full of grabled gossipy searches.