Скачать или смотреть Sugar-free? How about 100% sugar and double the caffeine. Introducing Jolt! cola, 1986

Boasting "all the sugar and twice the caffeine" of regular cola, it was the creation of an American company that had been picked up for distribution in Canada.

Again on the cola beat, Venture profiled Jolt! before its Canadian launch. Jolt!'s Canadian marketers identified three segments of the soft drink market that might buy the drink.

"There's the yuppie area that will buy it because it's something new and trendy," he said. "Then there's the hard-core flavour drinkers ... and the children. They think it's a little naughty and a little risqué, so they're going to get interested in it too."

➤ Read more about Jolt and other new drinks on the market in the '70s, '80s, and '90s on CBC Digital Archives:
https://www.cbc.ca/archives/drinks-of...

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