Скачать или смотреть How To Calculate Your Engagement Rate - Instagram Tip

Hey Squad!

Your analytics play a major role on Social Media!

The engagement rate is the best way to tell if your audience cares about what your posting on social media and what they want to see more of.

Of course vanity metrics like followers, likes, and impressions count. But engagement metrics like shares and comments give your social media performance perspective.

So, what exactly is Engagement Rate?🤔

This measures the amount of interaction social media content earns relative to reach of followers or audience size.

🤩Interactions:

Reactions
Likes
Comments
Saves
Direct Messages
Mentions
Shares
And so much more…

Here is one of the formulas I use to calculate engagement rate!

Make sure to save and share with someone who may need this!

Number of Followers or Impressions / Accounts Engaged

Take a look at one of my clients accounts, in the last few weeks we have been managing their account!

So let’s do some calculations (rounded up):

891/499 = 1.80%

A good engagement rate is between 1 -5%
The more followers you have, the harder it is to achieve.

If your not good at math🤪 and need us to go through your analytics to see where you need the most help, schedule a 1:1🤗
https://calendly.com/connectwithshale...

-Your Social Connect✌🏽

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