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Sebastian Mourra, CEO and cofounder of Alphana, walks through a Viral Video Toolkit that helps creators make stronger videos. He shows how the tool scores virality, analyzes hooks, structure, and audience fit, and even copies voice and style. Using clips like a Mark Zuckerberg snippet and a Michelin story, he explains why some videos perform better and how to improve with clear hooks, simple stories, and proof. The key message: give value first, cut the fluff, and use Alphana’s step‑by‑step analysis to test any video before posting so more viewers stick around.

Takeaways
Alphana analyzes videos for hooks, retention, triggers.
Get a virality score with strengths and fixes.
Toolkit includes Analyzer, Hook Decoder, Voice and Style Copier.
Create curiosity gaps that pull viewers forward.
Drop value breadcrumbs every 8–12 seconds.
Cut the fluff; keep only essential lines.
Voice copier extracts tone, phrases, sentence patterns.
Generate a one‑page brand voice guide.
Target Audience toolkit identifies who content serves.

Sound Bite:
"It'll analyze a video and break it down exactly what made it work, the hook structure, the retention mechanism, even the psychological triggers."

Chapters
00:00: Breaking Down Viral Video Patterns with Alphana
03:15: Viral Video Toolkit
07:02: Alphana Viral Video Toolkit Walkthrough
16:53: How to Hook Viewers Fast and Build a Clear Story Arc
18:03: Virality Score and Video Story Structure Breakdown
18:52: How Michelin Used Travel Guides to Spark Demand
19:05: Michelin Guide
20:12: Spotting a cool moment
20:13: How 4 Unconventional Campaigns Built Brands
20:38: Make Every Line a Hook—Cut the Fluff and Tweak for Each Platform
22:16: Decode Viral Hooks and Nail Your Brand Voice with Alphana Toolkits

Find Sebastian Mourra online:
YouTube: ‪@SebastianMourra‬
X/Twitter:   / sebastianmourra  
LinkedIn:   / sebastianmourra  

Website: Visit Alphana.ai

Alphana is an AI content manager that turns video into 30+ pieces of viral content. Visit alphana.ai for more information and to start your free trial.

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Show Notes generated by https://www.alphana.ai