Скачать или смотреть Yoga and beer: US breweries' newest concoction

(18 Jan 2016) US YOGA BEER
SOURCE: AP HORIZONS, LIFESTYLE, HEALTH AND TECHNOLOGY
RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY
LENGTH: 3:04

AP Television
Homestead, Florida, US - 10 January 2016
1. Various of yoga class, participants stretching
AP Television
Raleigh, North Carolina, US - 6 December 2015
2. Various of yoga class, participants stretching
AP Television
Homestead, Florida, US - 10 January 2016
3. Various of yoga participants walking into brewery holding mats
4. SOUNDBITE (English) Shelah Davis, Yoga Instructor:
"We're making yoga really accessible for a lot of people that normally wouldn't set foot in a yoga studio. We get a lot of people that are brand new to yoga, have never tried it before. A lot of people that get bribed to be here with beer on the agenda."
5. Tilt up of Carlos Vargas, first time yoga participant, stretching
6. SOUNDBITE (English) Carlos Vargas, first time yoga participant ++ANSWERING WHAT WAS THE MOST DIFFICULT PART++
"Probably the dog… with the leg back thing. That was pretty rough."
7. Various of yoga class, people sticking legs in air
8. SOUNDBITE (English) Heather Silva, Yoga Participant ++ANSWERING WHETHER IT WORKED++
"Yes, he did a great job."
9. SOUNDBITE (English) Carlos Vargas, first time yoga participant:
"I did it because the girlfriend wanted me to come and now, free beer (laughs)."
10. Mid of participants stretching during yoga class
11. SOUNDBITE (English) Chris Taylor, yoga participant:
"Well, it's always nice to get a buzz after working out."
12. Wide high shot of yoga class
13. SCREENSHOT of Stanley Park Brewing website page, showing "Curiosity Lager" beer
14. Various of participants stretching during yoga class
15. Various of participants drinking beer at bar
16. SOUNDBITE (English) Heather Silva, yoga participant:
"The girls usually love the yoga and the men usually love the craft beer. So this is a way to get both of them together at the same time and to do it as a couple and enjoy it. And the men who don't think they love yoga, may love it in the end."
17. Various of participants drinking beer
18. SOUNDBITE (English) Peter Schnebly, Owner of Miami Brewing Company:
"You can see absolutely here the class here is heavily women."
19. Zoom in of woman drinking
20. SOUNDBITE (English) Peter Schnebly, Owner of Miami Brewing Company:
"Probably 30/70 women to men, craft beer men to women, but this is certainly going to help - without a doubt."
21. Various of participants stretching during yoga class
22. Pull focus from beer to participants
23. Mid of instructor's legs with participants in background
LEADIN:
Yogis across the US are coming out of their stretching positions and hopping onto bar stools.
Yoga classes are taking place in breweries in a perfect yin and yang of detox and re-tox.
STORYLINE:
In Florida, the 'Sunshine State', and elsewhere in the United States, yoga enthusiasts are grabbing their mats and finding nirvana in the most unusual of places - breweries.
Yoga classes are popping up at craft beer breweries across the US.
"We're making yoga really accessible for a lot of people who normally wouldn't set foot in a yoga studio," says instructor, Shelah Davis, who teaches a yoga class called Om Brew Yoga at the Miami Brewing Company.
"We get a lot of people who are brand new to yoga, have never tried it before. A lot of people get bribed to be here with beer on the agenda."
Carlos Vargas is one of those first timers at a class held in the brew room. He says he found a few things difficult.
The blend of yoga and hops appears to be working.
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