How MG Windsor EV’s Battery Subscription model works: CCO Satinder Singh Bajwa explains

Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, speaks with Diksha Tripathi of ET Online about the innovative battery subscription model introduced with the new MG Windsor EV. Bajwa explains how this approach aims to reduce the upfront cost disparity between internal combustion engine (ICE) vehicles and electric vehicles (EVs) in the Indian market. He also discusses the strategy behind the vehicle's competitive pricing of ₹9.99 lakhs and its impact on the automotive landscape during a period of sluggish sales. Bajwa elaborates on the dual-EMI structure, where buyers will pay separately for the car and battery, and addresses MG Motor's plans for market disruption and special offers like the lifetime warranty for early buyers.

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