Скачать или смотреть Jumia the Amazon of Africa: a business case

In this video, I dive into the story of Jumia, often called the “Amazon of Africa.” Founded in 2012 in Lagos, Nigeria, Jumia rapidly expanded its e-commerce platform across the continent, introducing services like Jumia Pay, Jumia Logistics, and Jumia Food. We’ll explore:
• How Jumia transitioned from a first-party retailer to a third-party marketplace,
• Its IPO journey on the New York Stock Exchange in 2019,
• Successes such as achieving a growing user base and building a robust logistics network,
• Challenges involving high operational costs, fraud allegations, and market exits in over 14 countries,
• And the lessons learned about managing vendor quality, tailoring infrastructure solutions, and prioritizing sustainable profitability over pure market share.

Stay tuned to discover how Jumia navigates Africa’s complex e-commerce landscape and what the future might hold for one of the continent’s most talked-about tech companies.

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