Promo Video to Facilitate the Technology Sales Process

Video content has become popular with senior level executives and marketers. Yet, there are still a great many company videos that feature "talking heads spewing boastful claims," serving up the video equivalent of empty calories. It's time for a new approach to promo video that informs the customer buying cycle. Done right, promo video can be a tool that empowers the buyer to advocate for your company, speeding up the technology sales process.

Statistics used in the video:

"75% of senior executives watch work-related videos at least weekly." -- Forbes

"More than 50% of senior executives share videos with colleagues at least weekly." -- Forbes

"Vendor bias, sales pitches and trustworthiness of source were cited as the biggest challenges" to finding high quality trusted information to make an informed decision on purchasing IT/security products and services. -- IDG

"Eighty-one percent of B2B technology marketers worldwide cited engaging and compelling storytelling as the most important elements of effective content marketing." -- eMarketer

65% of executive decision makers visit company websites after watching a video.
-- Forbes/Google

"59% of senior executives prefer video, if available on a page with related text." -- Forbes

To find out more about how promo video can help you win more customers, visit http://www.propelgrowth.com/video