Runtz Founders: History Of Bay Area Strains, Cookies, How To Build A Successful Brand

History of the Bay Episode 74: Yung LB, Joeski and Rozay are three of the founders of Runtz, one of the most popular cannabis brands in history. Their story starts before legalization, when powerful strains like purple, kush, and champagne were still exotic and hard to find. They met through their mutual passions for music and cannabis culture and started touring as the Cookie Boyz, mentored by artists like Berner and The Jacka. Once they met the growers who created the strain that would become Runtz, they innovated new ways to promote, market, and brand a strain that had never been done before. Years later, Runtz is still a premier cannabis strain and has opened up multiple opportunities for entrepreneurship.
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Sponsored by Stem Social
https://stemsocial.io
  / stem.social  

Also sponsored by Lost Soul Courier Collective - call or text (415) 275-1922 for free Narcan delivery in San Francisco
https://lostsoulcouriercollective.org
For more info contact @traceyh415
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For promo opportunities on the podcast, e-mail: [email protected]
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Produced by DEO @deo415, videography by @mvp_kingced
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Hat by So Fresh Clothing: https://sofreshclothing.com
Hoodie by Rebel 8: https://rebel8.com
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History of the Bay Spotify Playlist:
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0:00 Introduction
4:00 Early strains in the Bay
13:11 Becoming entrepreneurs
28:14 Learning from Berner
33:07 GMO strains
35:41 Legalization
42:57 Creating the Runtz brand
54:25 Early success
1:01:07 Cookies lawsuit
1:07:16 How to build a successful brand
1:11:12 Current projects

#runtz #cannabiscommunity #brand #bayarea #podcast #interview