Скачать или смотреть 6 Steps to Stakeholder Assessment & Mapping, with Free Checklist

Try the #1 OCM Software Free → https://www.ocmsolution.com/software/
Hire a Sr. Change Mgt Consultant/Coach → https://www.airiodion.com/work-with-me/
Download Free OCM Checklists & Templates → https://www.ocmsolution.com/free/

_______________________________

How do you perform a stakeholder assessment step by step? In this video, we walk you through the complete process of stakeholder assessment, from identifying stakeholders to monitoring and updating your plan. You will also hear a real-world case study that shows why stakeholder assessment is essential for project success.
A stakeholder assessment is the process of identifying, analyzing, and prioritizing the people or groups who can impact or be impacted by your project. This structured process helps you avoid surprises, reduce resistance, and improve adoption of change initiatives.
Here is the detailed step-by-step process for stakeholder assessment covered in this video:
1. Identify Your Stakeholders
Brainstorm all the individuals and groups connected to your project. Think beyond executives and employees. Include customers, suppliers, regulators, IT partners, unions, and even community groups. Categorize them as internal stakeholders (employees, leadership, managers) and external stakeholders (clients, vendors, regulators).
2. Gather Data on Stakeholders
Collect information on stakeholder interests, expectations, and influence. Methods include surveys, interviews, group discussions, reviewing lessons learned, and input from managers. Data ensures you base your assessment on facts, not assumptions.
3. Analyze Influence and Interest
Plot stakeholders on an Influence–Interest Matrix to see who needs the most attention:
• High influence + high interest: Manage closely.
• High influence + low interest: Keep satisfied.
• Low influence + high interest: Keep informed.
• Low influence + low interest: Monitor with minimal effort.
4. Prioritize Stakeholders
Rank stakeholders by their impact, ability to influence decisions, and potential support or resistance. This ensures you focus resources on the groups most critical to project success.
5. Develop an Engagement Plan
Create tailored strategies for each group:
• High influence stakeholders: One-on-one meetings, direct involvement in planning.
• Moderate stakeholders: Regular updates, workshops, FAQs.
• Low influence stakeholders: Newsletters or intranet updates.
6. Monitor and Update Regularly
Stakeholder needs and influence change over time. Build checkpoints into your project plan to update your assessment and adjust engagement strategies.
Mini Case Study: Stakeholder Assessment in Action
A healthcare organization rolling out a new electronic health records system assumed only doctors and IT staff were key stakeholders. A full stakeholder assessment revealed additional critical groups, including nurses, administrative staff, insurers, and patients. Nurses, who had both high influence and high interest, became champions after early engagement and tailored training. The result was an on-time rollout with higher adoption rates—success that would have been unlikely without proper stakeholder assessment.
Why it matters
Skipping a stakeholder assessment can lead to resistance, missed opportunities, and project failure. A structured approach ensures you know who matters, what they care about, and how best to engage them for smoother, more successful change.
Learn more about stakeholder assessment and access free templates at OCM Solution:
https://www.ocmsolution.com/stakehold...
If you found this video helpful:
• Subscribe to our channel for more organizational change management insights.
• Visit OCM Solution for guides, templates, and stakeholder management software.
• Apply these steps in your next project to build stronger engagement and reduce resistance.
#StakeholderAssessment #StakeholderAnalysis #ChangeManagement #StakeholderMapping #OrganizationalChange