Скачать или смотреть How Vikatan Became a Century-Old Media Icon | Episode 4

In this episode of the Bulletproof Business podcast, Hrishikesh Datar speaks with B. Srinivasan, the Managing Director of Vikatan Group, an iconic media powerhouse in Tamil Nadu. For almost a century, Vikatan has been at the forefront of journalism, adapting from print to digital while maintaining a strong connection with its audience. Srinivasan opens up about the challenges of balancing principles with profitability, the need for media relevance in an evolving landscape, and the power of building communities. Gain insights into Vikatan’s journey, their commitment to unbiased reporting, and what it takes to thrive in the media industry today.

Key Discussion Points:
Vikatan’s journey from traditional print to digital media
Lessons learned from the satellite TV revolution
Importance of community building and social impact
How Vikatan navigates the balance between principles and profits

Timestamps:

00.00 Highlights
01:15 Intro
02:28 Journey of Srinivasan in Industry
09:00 Satellite dishes were trending: SunTV started
10:20 Live coverage of Jayalalitha’s son’s wedding
15:12 Vikatan’s journey over 35 years
23:34 Adopted 11 villages
30:00 SIP plan inspired, & it helped my daughter
31:22 Choosing Principles Over Profits
42:22 Creating Impact Without Harm
52:04 Lessons That Shaped My Journey
01:00:09 From Success to Struggles Again
01:11:01 Stopped Laughing at Things
01:19:15 Srini: Then vs. Now in Leadership

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