Nu Videocast | Culture and Long-Term Plans | Cultura e Planos de Longo Prazo

EN: Nu’s main competitive advantage is its culture, clearly defined since the foundation of the company, which has just reached 100 million customers. This is the topic discussed by David Vélez, founder and CEO, in the third episode of the Nu Videocast. CFO Guilherme Lago interviews Vélez about how customer centricity is the basis of everything Nu has built so far, and how it plays a key role in the long-term plans.

PT: Uma cultura corporativa clara e muito bem definida desde início é a principal vantagem competitiva do Nubank, que acaba de alcançar 100 milhões de clientes. É o que explica David Vélez, fundador e CEO do Nubank, no terceiro episódio do Nu Videocast. Entrevistado pelo CFO Guilherme Lago, Vélez aponta o foco no cliente como a base de tudo o que o Nu construiu até aqui, e a chave para executar os de longo prazo.

00:00 - Introduction: The competitive advantage of culture

02:27 - The five elements of Nu’s culture

05:29 - Customer-centrism

09:02 - How Nu’s culture was defined

11:43 - Every day is Day 1

13:58 - Failure as a learning opportunity

15:47 - Fighting complexity beyond finances

19:33 - How the IPO strengthened the culture

22:18 - Cultura certa é o cliente no centro do negócio

23:57 - 100M customers and the road ahead