The Contradictions of Gen Z Beauty Standards

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Gen Z is influencing beauty by rewarding brands that promote inclusivity, sustainability, and ethically sourced products. All of this sounds great – but are these seemingly positive changes having truly positive impacts? They might be changing beauty standards, but young people are also constantly surrounded with content and messaging about beauty. Gen Z grew up with Instagram and Snapchat, and were the first to flock to TikTok – they’re the most image-aware generation ever. Here’s our take on the contradictions of Gen Z’s beauty standards - and which of their values are really making a lasting change.

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00:00 Are Gen Z Beauty ideals moving in a good or bad direction?
01:06 The natural beauty movement
05:36 Stamps.com
06:27 The dark side of Gen Z Beauty
10:08 Things are shaping up for the better