Robert Littal on Building Black Sports Online and the Evolution of Sports Journalism

On this episode of The 40/40 Vision Podcast, Robert Littal, founder of Black Sports Online (BSO), shares his journey in sports journalism and the creation of his website. He started BSO as a way to keep his name out there and provide a different perspective in sports media. The website gained traction through social media and breaking unique stories.

In this conversation, Robert Littal discusses his approach to sports journalism and the evolution of his website, Black Sports Online. He emphasizes the importance of maintaining credibility and not crossing the line into tabloid journalism. Littal also talks about the expansion of coverage from sports to entertainment and the necessity of adapting to the changing media landscape.

He highlights the growth potential of the WNBA and the importance of marketing players as individuals. Littal also touches on topics such as conference realignment in college football, the NFL's parity, and the internationalization of the NBA.