ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.

00:00 – Introducing Rohit Bhargava
01:49 – Interview Starts
05:24 – Rohit's First Book & What Lead to it
08:02 – Beyond Bestsellers: How Books Create Opportunities
10:29 – Editor's Note: "Non-Obvious Thinking" has not yet become a bestselling book.
11:08 – Writing for a Narrow Audience
13:49 – Making the Leap to Entrepreneurship
17:27 – How Books Burnish Reputations
20:07 – When Paychecks Are Uncertain
22:25 – Publishing Other Thought Leaders
26:33 – Don’t Think Like a ‘Prebutter’
28:24 – A Non-Obvious Approach to Insights
33:51 – A Non-Obvious Approach to Research
40:00 – The Ascendancy of Hybrid Publishing
44:03 – What Comes Next
47:24 – Advice for New Thought Leadership Professionals
49:26 – The Art of the Job Search
52:33 – Have an Online Calling Card


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