Take a Seat in India’s 1st Startup B-School | Urban Company Case Study | Mesa School Of Business

Join us for today’s Take a Seat episode, where Varun Khaitan, co-founder of Urban Company (formerly UrbanClap), delves into his company’s growth challenges amidst uncertain times and details how he and his team successfully navigated through them, emerging even stronger.

🙌Their remarkable journey has garnered attention from Harvard Business School, which published it as a case study.

👀In this video, Varun engages in an insightful discussion with MESA students on four key growth strategies: category expansion, premiumizing existing offerings, targeting new customer segments, and international expansion. Encouraging students to step into his shoes, he prompts them to weigh the long-term growth perspective and profitability of each strategy, fostering an engaging and thought-provoking dialogue.

Varun underscores the significance of taking the product route for service-based businesses and explores how technology can disrupt this sector in India. Additionally, he shares the rationale behind Urban Company’s positioning as a thought leader in consumer services and product segments, articulating his vision for the company’s future.

👉If you’re keen to participate in sessions like this and learn from the best, click the link to discover more about MESA Business School and their flagship PGP program in startup leadership : https://cutt.ly/dw7IfstO


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