Скачать или смотреть Feed Forum #2 New Money, New Models? How to make your content pay in 2025

How are content companies making money in an industry defined by constant change?

From FAST channels to programmatic ads, audience data to piracy prevention – this panel explores how new formats, audiences and technologies are reshaping the business of broadcasting and streaming.

Featuring Blaise Keen (Rakuten TV), Chris Singleton (Hoppr) and Jonathan Low (Zixi), this discussion dives into the realities behind today’s monetisation models, and what’s coming next.

👉 Topics include:

➡ How can FAST channels help niche broadcasters and special interests reach new audiences?

➡ How can broadcasters use social platforms to drive viewers back to their own brands?

➡ What are the strategies and challenges of opening up new markets and geographies?

➡ With content piracy still a major revenue drain, how can rights holders protect themselves or recover losses?

➡ How does the audience relationship now feed directly into profitability — and how should that relationship evolve?

➡ How are advertising models changing as user experience takes centre stage?

➡ Is content discovery broken, and what can be done to fix it?

📺 Watch now and discover how to make your content pay in 2025! Subscribe for more panels on the future of mediatech!

Chapters
00:00 Welcome
03:54 Adapting to Changing Business Models
06:56 Insights on Audience Consumption Trends
09:53 The Future of Content Monetisation
15:58 The Evolution of Connected TV Advertising
20:23 Understanding FAST and Its Impact on Content Consumption
24:29 Leveraging Data for Effective Advertising
31:20 Navigating Content Monetisation in New Markets
38:35 Addressing Content Piracy Challenges
44:42 The Role of Social Media in Content Engagement
48:57 Best Practices for Utilising Data in Advertising

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