Nita Ambani launches first Swadesh handicraft store in Hyderabad

Nita Ambani launches first Swadesh handicraft store in Hyderabad

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Reliance Foundation Founder and chairperson Nita Ambani inaugurated the first 'Swadesh' store by Reliance Retail at Hyderabad in Telangana on Wednesday. Reliance Retail's Swadesh stores will present India to the world "through its centuries-old art forms and creative expressions" and will also pry open sustainable livelihood opportunities for artisans and craftsperson’s to ensure that their work continues to be treasured in a world that is evolving rapidly. Nita Ambani, after the inauguration also said, “Swadesh is an ode to India's traditional arts and artisans. It's our humble initiative to give respect and sustenance to them...India has such a rich history of culture and heritage, we are home to more than 4000 different kinds of arts and crafts and more than 70 lakh artisans. Nowhere in the world, there is a kind of diversity. So, Swadesh is a humble tribute to all these artisans of India. They are really the pride of our country...”


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