The Implicit Association Test - IAT (Intro Psych Tutorial

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In this video I discuss the implicit association test (IAT) as well as some of the controversies surrounding interpretations of results and widespread use of the test. Negative attitudes may not always be directly expressed and the implicit association test is meant to be a way of assessing negative attitudes in a way that is difficult to consciously suppress or hide. But while the test may potentially reveal implicit associations, the causes of these associations or their potential impact on actual behavior remains unclear and many claim the test is frequently misused by employers and human resource departments. Lastly I consider an intervention described by Goff, Steele, and Davies for reducing the discomfort of engaging in difficult discussions by focusing on the potential for individual growth and the opportunity for learning from others with different viewpoints.

Project Implicit website: https://implicit.harvard.edu/implicit/

Greenwald & Banaji's book Blindspot: https://amzn.to/2GxW3jv

Roff, Steele, & Davies (2008) The Space Between Us: https://www.ocf.berkeley.edu/~claudes...

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