Leveraging and Activation - Sponsorship in Marketing Cornwell

Описание к видео Leveraging and Activation - Sponsorship in Marketing Cornwell

Leveraging is discussed as the overall spending in addition to a sponsorship deal. Activation is that part of leveraging that is engaging, involving and oriented to participation. A contrast is made between one-way and two-way communication.
T. Bettina Cornwell

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