Скачать или смотреть FBTB 2024: Lou Downe - Bad services: Why services fail and what we can do to make them work

Founder & Director of The School of Good Services
Lou Downe is the former Director of Design for the UK Government, where they founded the discipline of service design, growing a strong team of 2000 designers into one of the largest and most influential design teams in the UK – winning a Designs of the Year award and a D&AD lifetime achievement award.

Bad services: Why services fail and what we can do to make them work
It can be hard to work out why great ideas don’t get implemented, harder still to do something about it.

Despite their best efforts, most organisations are still struggling to deliver good services. This talk from Lou Downe demystifies the reasons why services fail and discusses practical next steps on the future role of service design in solving this problem.