Скачать или смотреть Customer Service Recovery: Turn Bad Experiences Into Loyalty (Ecommerce CX Strategy)

Customer service recovery strategy: A refund fixes the transaction, but doesn't fix the relationship.

Here's how to turn bad customer experiences into loyalty.

After a service issue, most ecommerce brands stop at the apology. But the negative experience is still the customer's last memory of you. If you care about customer retention, you need to change the final touchpoint.
Here's the move: Send a surprise piece of value about a week later. Not a discount. Not related to the issue. A free guide, exclusive content, or something unexpected.

This rebuilds goodwill and shifts the emotional memory from frustration to surprise. Set up a simple automated CX flow 7 days after resolution and make that bonus your new final impression.

This is how you turn service recovery into customer loyalty.

ACTION STEPS:
Audit your last 10 service tickets
Check what the final touchpoint was
Have you built a post-resolution follow-up flow yet? Drop your answer in the comments

Save this for your next CX strategy session.

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