Скачать или смотреть 156 / Bruce McCarthy: Prioritizing Stakeholder Objectives Is the Hardest Job in Product

Bruce McCarthy is a renowned product leader at Product Culture, the organization he founded in 2018. He’s also the author of two books: Aligned (2024) and Product Roadmaps Relaunched (2018) and Aligned (2024). Bruce sat down with the Product Momentum team for an in-person chat on the heels of his INDUSTRY Global keynote; our conversation focused on –

•Treating stakeholders as customers,
•Understanding/prioritizing stakeholder needs, and
•Bruce’s Stakeholder Canvas, a tool that helps product leaders with stakeholder alignment and prioritization challenges

The bottom line is this: stakeholders are not just peripheral figures in the product development ecosystem, but are central customers whose needs must be meticulously considered in the product manager’s decision-making process.