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BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司) is a Chinese multinational firm specializing in electronics such as television sets, MP3 players, digital cameras and cell phones. It markets smartphones under the OPPO,[4] OnePlus,[5] and Vivo[6] brands, and Blu-ray players, headphones and headphone amplifiers under the OPPO Digital division.[7][8] BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[9] The latest member of the BBK Electronics group is "imoo".

The corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[12] It is the highest taxpayer in Chang'an.

As of 2004, BBK also made devices sold in the United States under the Memorex and Philco brands.

In Q1 2017, BBK Electronics shipped 56.7 million smartphones surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.

BK Electronics has been operating in various sections of China’s electronics industry since around the 1990’s. The company is spearheaded by reclusive billionaire Duan Yongping. After successfully generating more than 1 billion Yuan from the “Subor” gaming console, a competitor to the Nintendo Entertainment System, Duan left his position running a Chinese factory in 1995. He then started the company Bubugao, which would eventually become BBK. The company now owns factories spread over 10 hectares of land and more than 17,000 employees.

BBK Electronics began by manufacturing a range of CD, MP3, and DVD players, along with other household appliances, which appeared under a range of global brands. In 2004 Duan founded Oppo with CEO Tony Chen. Oppo built on Duan’s experience in the video market by selling DVD and Blu-ray players, before moving into the smartphone market.

Vivo appeared a little later in 2009, and was founded by Duan and Vivo CEO Shen Wei. The first Vivo smartphones appeared in 2011 with a focus on ultra-slim form factors, while relying on celebrity endorsements to capitalize on the smartphone boom.

OnePlus, the BBK brand that Western customers might be most familiar with, wasn’t started by Duan. It was founded by former Oppo vice president Pete Lau and co-founder Carl Pei in 2013, and is a subsidiary of Oppo. That still means it’s owned by parent company BBK. OnePlus is arguably the most premium brand of the three, however it takes a different approach to Oppo and Vivo’s retail based business model. OnePlus primarily targets online sales via platforms like Amazon, which has helped BBK enter European and US markets.