Скачать или смотреть After the Hype: Practical AI Adoption for Teams, Ilko Kacharov

What happens when you buy a domain and build an AI company around it, from the first customers and educating them, through building an AI-first team mindset and working with enterprise organizations.

From the outside, it looks glamorous, but the reality is different – customers who don’t understand the technology, slow corporate negotiations, and the need to add value beyond the AI product itself.

Real stories, failures, small wins, and lessons you won’t hear in PR interviews.

Learning Objectives

To understand the real challenges of starting a global AI business in Bulgaria – from the idea stage to the first customers and achieving sustainable growth.
To learn how to sell an AI product to customers who do not fully understand the technology – building trust and educating the market.
To gain practical experience in working with SMBs and enterprise clients – managing long sales cycles and complex integrations.
To see how to add value beyond the AI product itself – through services, training, and long-term customer relations.