Interview with Luke Kolbie of Russell Moccasin - What's next for 126 year-old brand?

Kingfisher Leather https://bit.ly/BLKingfisherLeather
Russell Moccasin https://bit.ly/russellmocbootlosophy
Russell Moccasin is a 126-year-old company, and while CEO Luke Kolbie celebrates this, he is making clever and efficient changes. This interview reveals a Masterclass in Brand Management.


Chapters
00:00 Introduction
00:11 Welcome
01:24 Editor’s Comment
02:31 Introducing Luke Kolbie
04:43 Moc Toe v Moccasin Boots
11:18 Luke, History, Philosophy
18:26 The Vision for Russell Moccasin
32:14 Sizing
42:01 Construction & Last Fittings
53:20 Premier Builds and Ready To Wear
01:01:11 What’s Next?
01:08:52 Conclusion
01:09:20 Summary

Who Am I?
I am a Management Consultant in real life but in my Bootlosophy channel, I make videos about boots and all things boot related. This channel posts reviews of boots, unboxing of new boots, and follow-up reviews, and in doing so, may explore the philosophy of the brands and makers as well as the collectors!

In this channel, I will give information found in my research about the brand, the construction, and the materials, but I will express my personal opinions about how I feel about the boots reviewed.

Full Disclosure
If any video is sponsored (where I receive cash payment), I will declare it clearly in the video and in the description. Even if a video is sponsored, I will review the product openly and honestly giving you my personal opinion, warts and all, of the product. I will refuse any sponsorship deals where I am fettered in what I have to say.

I may be given products to review, which is different from receiving cash payment for reviewing an item. In these cases, I insist that the provider of the goods has no rights to what I say and may not review the video before I publish it. Again, my opinion will be honest and my own.

Some of the links I placed above are affiliate links. Buying from an affiliate link will not cost you any more, but I may receive a small payment from the platform of up to 6%.