Скачать или смотреть #5 of 6 Reasons Restaurants Suck at Repeat Customers - They don't properly SEGMENT their list

Some people on your lists will actually respond better, more frequently, and spend more money, and you need to treat those people differently. So, you need to segment your list based on their purchases or interests.

"Imagine you could reach out to a football right before their team comes on the air and is on TV at your restaurant and you can hit them with we know you love XXXX Team - Well guess what we have it playing and we also have specials just for you"

It's amazing when you can have that direct communication. It avoids what we call List Fatigue, where you are blasting everyone with everything.

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