Marketplace Monetization: How Marketplace 2 0 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? Aside from the traditional commission models of most online marketplaces, the dawn of Marketplace 2.0 sees site operators monetizing several varied sources of profit within their shopping ecosystems. This webinar, based on the new book Marketplace Monetization, reveals the secrets of maximizing the revenue potential of a multi-vendor ecommerce platform.

Join our expert panel of CEOs, Adrien Nussenbaum from Mirakl, Bar Geron from Balance, and Tom M McFadyen from McFadyen Digital, for this virtual 45-minute session with 15-minute audience Q&A discussing popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more.

Also discussed is how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. Attendees will leave with an understanding of the business and financial implications of operating marketplaces and other multi-vendor commerce models.

In this session and corresponding deck, you will learn about:
• A look at the state of B2B and retail marketplaces
• How "Marketplace 2.0" is breaking through digital competition
• The best possible ways to monetize a marketplace
• Examples of how top marketplaces are monetizing their ecosystems
• Realistic ways to get started on the path towards maximizing the profit potential of your own marketplace or online store