Скачать или смотреть Introducing Johnny Coca, Mulberry's New Creative Director

Introducing Johnny Coca, Mulberry's new Creative Director, ahead of his debut London Fashion Week show. Watch the show live on February 21st at 4pm (GMT) http://www.mulberry.com

"Where do I begin…

It's quite an honour - to be trusted with this brand that people love so much, that people feel is very much a part of their lives... and I'm not even British!

To me, Britishness is an attitude. Something very individual that is not about where you come from. Everywhere you go there is something quite unexpected. The attitude…it’s something really unique.

It's about tradition and how it’s mixed with modernity.

With this collection I hope that certain influences will come through - the idea of contradiction, of contrast, of tradition, but also rebellion. But there is a balance of femininity – poetic but strong. I am excited to share it with you!

I wanted to focus on the construction of garments, the construction of bags. I think my process comes from my love of architecture.

Colour is also something that is so important to me…
I love red. It’s quite cool because it’s really Spanish, but really British too!

I am inspired by things that I see everyday… Our new logo should feel very familiar… Modernity always needs roots in the past.

So, that is my plan for Mulberry - to push the limits, and to challenge convention, but also to be real, and honest, respecting the roots of such a special part of Britain, always remembering who Mulberry is to all of you.

Let’s go!"

Johnny Coca, Mulberry Creative Director 2016

Music: Fair Game by Venus is a Boy