How to Master Paid Media Marketing \\ Marketing Roundtable Podcast

Sit down with a real agency Paid Media Director to explore WHY you keep seeing that one ad, audience targeting, the benefits of a strong paid media ad campaign, and a really compelling argument against ad blockers 👀 All that and MORE on this episode of the Marketing Roundtable Podcast.

#paidmedia #paidsocial #digitalmarketing #marketingpodcast

Chapters:
0:00-4:55 Who is Kelsey Benoit?
4:55-10:49 What is paid media?
10:50-13:33 Why PAY for media?
13:34-19:05 Audience targeting
19:06-24:00 How design works within paid media
24:01-30:22 An argument against ad blockers
30:23-34:53 Why you get ads AFTER a purchase
34:54-35:49 Sponsor Break
35:50-38:17 Benefits to running a paid media campaign
38:18-40:49 Conversions to track (other than clicks!)
40:50-44:12 Paid media KPIs to look for
44:11-54:00 How is the landscape of paid media evolving?
54:01-55:49 What is dayparting?
55:50-58:01 Negating and exclusion lists
58:02-1:01:33 Paid media tips n' tricks!
1:01:34-1:02:51 Wrap-up

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