Скачать или смотреть Ep 24: Our Spotify Wrapped for Marketing in 2025

In EP 24 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar do what every brand tries to do in December — but rarely does well.

They rewind the year.

Using Spotify Wrapped as the cultural lens, this episode unpacks why year-end recaps work, how identity gets quantified, and what 2025 actually revealed once the noise settled.

Spotify Wrapped didn’t start as a phenomenon.
It started as a feature.

A buried recap became a global ritual once it tapped into nostalgia, social proof, and self-storytelling — turning data into meaning and metrics into memory.

This episode isn’t about stats.
It’s about patterns.

In this episode, you’ll learn how to:
📊 Turn raw data into a story people want to share
🧠 Understand why “quantified identity” works so deeply
📈 See how Spotify Wrapped became a growth engine, not a gimmick
🎨 Apply recap thinking to marketing, careers, and brands
🤖 Use AI and personalization to create meaning — not noise
🎙 Reflect on a breakout year across personalization, AI, and media

From Adobe Summit wins to the rise of The Art of Commerce podcast, from AI experimentation to leadership lessons — this episode breaks down what actually stayed on repeat in 2025.

Because years don’t make sense while you’re in them.
They only reveal themselves when you rewind.

🎧 Listen now on Spotify, Apple & YouTube
🔗 Connect on LinkedIn:
Anish Raul – linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj

#TheArtOfCommerce #SpotifyWrapped #Marketing2025 #YearInReview #BrandStorytelling #Personalization #AIInMarketing #ModernMarketing #CareerGrowth