Why Strong Leadership is Essential to B2B Success | Matt Thomas Erickson, National Positions

Leadership is an essential component to any B2B organization. Join your host Danielle O'Neil as she discusses why leadership is important, how to affect change in your organization through strong leadership, and strategies and tactics B2B marketing leaders can use to face common challenges in their day to day.

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Show Notes:

00:00 Intro
01:30 Matt Erickson's Background
04:15 Why Matt Erickson Interviews for Drive and Passion
09:12 How Leaders can Enable Their Team's Success
14:08 How to Handle Failure in Your Org
15:08 How Leaders can Signal Openness
19:31 Retaining Top Talent
25:10 Approaching Team Members That Aren't The Right Fit
33:35 Conclusion and Wrap up