How To Lower CPC on Facebook Ads 2024

Welcome to my How To Lower CPC on Facebook Ads 2024 - Detailed breakdown and strategies to lower Cost Per Click on any digital marketing platform.

In this video I’m going to walk you through the 5 steps to lower your CPC when running Facebook ads especially for 2024, as well as 2 ways to make your Facebook ads more profitable. And while this video we’ll be talking about Facebook, the same strategies apply to all online advertising platforms. 

Hey it’s Connor from Instinct Education, we spend over $100k per month on Facebook ads and we’re constantly testing new ways to get better results. Here’s what we cover:

-How Cost Per Click (CPC) is calculated and how it works
-How to lower your CPC by increasing your audience size
-How changing your conversion event can lowers your CPC
-How to improve your ad to get more clicks 
-How to make your ads more effective overall to generate a greater return on investment (ROI)

Plus stick around to the end because I’ll be sharing 2 ways you can make your Facebook ads more profitable. 


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