Скачать или смотреть The Truth Behind BrewDog’s Next Big Gamble | Lauren Carrol

Lauren Carrol, Chief Operating Officer at BrewDog, takes us inside one of the most talked-about sustainability moves in business: the acquisition — and sale — of The Lost Forest.

From a dinner with David Attenborough to buying a Scottish estate, BrewDog has never shied away from bold, ambitious action. Their decision to pass Kinrara Estate on to Oxygen Conservation reflects a recognition that the project’s scale and long-term potential could be best realised through dedicated conservation stewardship.

We dive into Carrol’s unconventional career path, the evolution of BrewDog’s brand, and the tension between commercial growth and environmental responsibility. She talks culture, leadership, and what it really takes to scale a rebellious beer company.

This isn’t just about brewing. It’s about whether global brands can balance profit with purpose — and what happens when they try.

Timestamps ⏱️:
0:00:05 Early Days: From Aberdeen to Biochemistry
0:05:29 Breaking into BrewDog: A Continuous Improvement Journey
0:10:25 Unexpected Marketing: From Data to Brand Strategy
0:15:48 Sustainability: The Spark of Innovation
0:20:33 The Lost Forest: A Carbon Offsetting Adventure
0:25:29 Global Brewing: Expanding BrewDog's Horizons
0:29:02 Leadership and Culture: Building an Exciting Team
0:33:56 Visionary Ambitions: More Than Just a Beer Company
0:35:04 What’s the One Question I Haven’t Asked You That You Wish I Had?

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