Скачать или смотреть General Trade Vs Quick Commerce: What must CPG brands focus for sales growth

In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti.

General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winning right now aren't choosing sides — they’re building strategies that make these channels work together.

In this episode, you’ll learn:
✅ The resilience of General Trade in the face of market shifts
✅ How balancing convenience and pricing drives success
✅ The impact of data and AI in transforming inventory & sales strategies
✅ Why collaboration within organizations is crucial for growth

Tune in for practical insights and leadership lessons from one of the industry’s most respected voices.

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