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10 Unusual & Shrewd 'Donald Trump Brand' Strategies, For Magic Growth
Written by Dr. John Tantillo, fridge Magazine Branding Editor & TV Marketing Analysis - http://marketingdr.tv/
Read by Henry Reith, Fridge Magazine Editor

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Transcript

Donald Trump is a media genius. It’s been said that he is the greatest promoter since PT Barnum—the person who put the American circus on the map by signing high-profile acts that got everyone talking.

But if one is not in show business, what can the Donald Trump brand teach us? Here are Ten Particulars that we can learn from The Donald and apply to our respective businesses.

1. Promote Your Brand With Confidence

As New York Mets, baseball fans used to like to say: “U gotta believe!” This means you have to believe in your brand and publicize it with conviction if you want to succeed. Equivocation can work in some circles, but never in business. If you do not believe in your brand, engage an executive coach who can assist you to resolve this critical issue. Remember: “You gotta believe!”

2. Be Passionate About Your Message

Nothing is more infectious than passion. Barbara Corcoran believes that “you can’t fake it” and the French philosopher Jean-Paul Sartre says, “We must act out passion before we can feel it." Trump’s repeated use of adjectives whenever he delivers a speech, his energy when he interacts with people, his thirst to garner support for his positions are all qualities that can assist us in our quest to become a successful business brand. If we are passionate about what we are selling, then we too can become a brand that is noticed in the marketplace.(Cont...)

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