Learn More Faster: GV's open-source formula for accelerating customer discovery

https://www.LearnMoreFaster.com —Today, we’re excited to introduce "Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product" and open-source our formula to accelerate learning and customer discovery. For this book, we’ve drawn on hundreds of research sprints to create an essential guide for early-stage startup founders, product managers, and researchers. Learn More Faster helps you quickly zero in on what to build and precisely who to target.

More at https://LearnMoreFaster.com

00:00 - Intro
00:20 - What does it mean to "Learn More Faster"?
01:30 - What is a "Bullseye Customer"?
03:07 - What is a "Bullseye Customer Sprint"?
05:29 - Why three prototypes?
08:52 - When should you run a Bullseye Customer Sprint?
09:57 - What are the first steps for running a Bullseye Customer Sprint?
11:03 - How do you structure the interviews?
12:43 - What is a "Watch Party"?
13:39 - How do you find/recruit Bullseye Customers to interview?
16:12 - Are there times when you shouldn't use a Bullseye Customer Sprint?
17:33 - Why is GV sharing all of this?
18:17 - More information about Learn More Faster