Скачать или смотреть The AI Skepticism Gap: Why Human Strategy Beats Algorithm Chasing

Consumer trust in AI marketing just hit a breaking point. While 75% of marketers say AI is more important than ever, only 23% of consumers actually like AI in marketing—creating a massive 47-point enthusiasm gap.

Jennifer Streck, VP of Audience Strategy at Ad Age Small Agency Award-winning Response Media, breaks down why this disconnect is creating unprecedented opportunities for independent agencies that know how to position human strategy as premium value.
Drawing from 25 years of marketing experience and behavioral science frameworks, Jennifer explains how to audit competitor AI use, build measurement systems that catch trust erosion early, and position your agency as the human alternative while still leveraging AI for efficiency.

⏰ TIMESTAMPS:
00:00 – The 47-point AI enthusiasm gap
05:26 – Why AI follows the influencer hype cycle
07:22 – Behavioral science: over-stimulating consumers
11:18 – Trust issues and human validation needs
13:10 – Hidden business costs of AI overuse
16:18 – Framework for human-AI balance
18:46 – Client conversations and competitive positioning
22:33 – Measurement strategies for trust metrics
24:47 – Agency positioning and wrap-up

🔥 KEY TAKEAWAYS:

🟢 70% of consumers notice AI in marketing, but only 23% like it
🟢 Over-stimulation theory: consumers are overwhelmed trying to detect AI
🟢 Hidden costs: loyalty loss, referral decline, viral PR risks
🟢 Strategy: Human creativity + AI efficiency, with full transparency
🟢 Competitive advantage: Position human connection as a premium value
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🔗 LINKS:
Response Media: https://responsemedia.com
Jennifer Streck LinkedIn:   / jennifer-streck  
Response Media LinkedIn:   / response-media  
#IndependentAgencies #AIMarketing #BehavioralScience #AgencyStrategy #MarketingTrends #ConsumerTrust #HumanCenteredMarketing