New Délifrance research unveils latest trends shaping the UK’s dynamic bread market

Currently worth £7.8bn, the UK bread market is forecast to grow by more than £1bn by 2026. A 15% rise in value to £9bn clearly shows that consumers’ love of bread shows no sign of slowing. Therefore, there is a huge opportunity for retailers and suppliers to take a slice of this growth by aligning with innovative solutions and embracing the evolving trends in the bread category. As consumers’ passion for bread remains steadfast, it is important to craft unique, quality offerings that resonate with changing preferences. Here, we explore 5 key bakery trends shaping the category and that offer actionable insights for operators right now. From the continued growth of sourdough and the opportunities offered by breads from across the globe, to consumer attitudes to bread including what drives their purchasing decisions, how consumption differs in and out of home, and the impact of consumers’ environmental and economic concerns.