Скачать или смотреть ISA Marketing & Sales: Preparing Sales to Sell a New Solution 1-31-2013

Many marketing departments have elaborate plans and fine-tuned processes to introduce a new solution to the marketplace. But they often neglect an equally-important activity that requires the same level of strategy, preparation and follow-up: the launch of a new solution to partners and direct sales. In this webinar, Matt Leary, Principal with Solutions Insights, will discuss the steps and governing principles critical for enabling partners and direct sales to successfully sell a new solution. He will be joined by Peter Martin, VP of Business Value Solutions, Invensys, who will present real-world examples of activities and lessons learned when his company launched a new solution to a product-focused sales team. Here is the link to the webinar slide deck: http://www.slideshare.net/MarketingAn...